With the fashion shows getting under way in Paris, I wanted to share this book I bought for less than a dollar at an estate sale in Mississippi about two years ago. I thought it was some kind of coloring book, but after I got home, I noticed that it had color swatches in it, like a modern forecasting book would have. Most of the writing is in French, but a few pages are in English (I don’t know French). The book was published in 1949 for the Summer 1950 fashions. I believe the title is L’Officiel de la Couleur des Textiles et des Industries de la Mode, No. 10, and I think it was published by Societe des Editions de l’Officiel de la Couleur. The booklet was edited by Germaine Joumard, but when I look up this name, I found no information except for a book titled The Paintings of Nuclear Germaine Joumard, which was published in 1950.
Artificial flowers are mentioned in a section that tells of millinery returning to a feminine look, new textiles are discussed, and the influence of colors on fashion is mentioned and then shown in beautiful prints. Since someone has used my copy to play with, I plan on framing my favorite pages (which are about 14 x 10 inches). This limited edition printed booklet, in much better condition than mine, can be found on the internet for $100-$200.
It reminds me of an article Domino had in February 2007 which shows their favorite fashion illustrations. Fashion + Art = Beautiful!