This year, there seems to be resurgence in living “green”. Numerous magazines have promoted green products, television personalities have encouraged us to change daily habits, and green has become a topic of conversation among our friends. Since I am a fashion follower, I was excited to learn that Anya Hindmarch was releasing her $15 “I Am Not a Plastic Bag” tote in the United States. The bag sold out almost immediately when released in London earlier this year.
I was able to purchase two bags at the Soho store. I am currently carrying one, which I will save forever in my collection, and give the other one to my mother, who lives in Mississippi. I know that they have probably never heard of the bag, the frenzy, or the designer, so by getting it into her hands, it will be a great way to educate how easy it is to help our environment. Many people are selling the totes on ebay, which does help to get the word out, but at a higher price.
It is almost amazing to think how fashion has come full circle; years ago, high end designers did not think about the materials they used or using their popularity to influence social changes. Now, however, common man materials are being used to spread a message and have become must-have items. Another tote that serves triple duty by spreading an eco-friendly message, donating proceeds, as well as being a fashion statement, is The Feed Bag by FEED and Lauren Bush.